Global Health Council 37th Annual Conference: Dateline 2010: Global Health Goals

Pakistan a country of 170 million has some of the worst MNCH health indicators in the region. PAIMAN (Pakistan Initiative for Mothers and Newborns) is a six-year USAID funded project implemented in 24 districts by a consortium led by JSI. PAIMAN is designed to reduce maternal, newborn and child mortality in Pakistan and address issues of FP. PAIMAN approaches the target audience through a media mix helped in creating desired results. The presentation will focus on the challenges that the project had in terms of BCC and the approach it adopted. This presentation will also share with the audience the impact evaluation of media products and the way forward.