Increase in Service Delivery through Increased Awareness for Positive Maternal, Neonatal, and Child Health Behaviors The USAID-funded PAIMAN project has made a major contribution to improving MNCH in 24 districts of Pakistan through evidence-based communication, advocacy and mobilization strategies, through a package of community-based obstetrical and neonatal services, and by provision of 24/7 referral services. PAIMAN has established a network of religious scholars (Ulama) that disseminates MNCH messages through Friday sermons. In addition strong mass media component that includes a drama series: Paiman, two music videos, seven television commercials, a series of PAIMAN TV magazine shows, a radio magazine show and two documentaries on puppet shows and the Ulama intervention. At the same time a package of community-based obstetrical and neonatal services were offered through developing a new cadre of CMWs, orientation of TBAs on clean delivery practices, and arrangement of emergency transport system. Referral health facilities have been upgradated and and human resource issues were addressed through innovative solutions. As shown by the information generated through a renewed HMIS, PAIMAN's innovative strategies have tremendously improved the utilization of MNCH services by women and children across Pakistan.
http://www.paiman.org.pk/
