General health and well-being is something that many people in developed countries take for granted but in the developing world, it is a serious issue. Sports have the potential to reach a multitude of people and influence their behaviors in a positive manner and empower traditionally un-empowered populations. This plenary will work to make global communities more aware of the value of sport and its overwhelmingly positive effects on health and wellbeing, and explore how sports can be an essential element to help us achieve the MDGs.